Casinoland

Soon after relocating to Atlantic City, Mom got down to business staring a consultancy to the new casino hotels. After establishing her relationships around town and in the hotels, she started publishing a six-page advertising flyer and service directory. Inside the flyer, she wrote a regular column that featured local merchants, restaurant reviews, and hotel news. She distributed the flyer among all the hotels, inside retail stores, and on all of the jitneys that ran up and down the city’s main streets. Casinoland represented a classic self marketing strategy of cross branding that mom had a natural instinct to understand. She knew exactly how to parlay one opportunity after another.